The Forum highlighted that climate adaptation is not just a technical task but a cultural one, with stories, symbols and everyday language shaping what people believe is possible.

SHIFT 2025 showed how screen storytelling, paired with behavioural science, can spark real environmental change at scale.

Speakers showed that culture, creativity and storytelling are key to driving real sustainability change.

Authentic ESG is not a compliance cost but a growth driver for CFOs, unlocking talent, innovation and resilience.

Future Focus joined the Smart Energy Conference & Exhibition for the first-ever marketing and communications stream — a bold new addition to the 63-year-old industry event.

Future Focus joined the City of Sydney for the first CityTalks event of 2025, where leaders explored how cities can reconnect climate, nature and community.

Future Focus was proud to host ‘Advertising the climate: Turning traditional marketing on its head to mobilise action’ as part of #ClimateActionWeekSydney.

Hosted by Benedictus Media and Focus Creative, sister agency to Future Focus, Comms with Less Carbon tackled the industry’s waste problem - both financial and environmental.

Our last speaking appearance of the year was a good one! Ellie Moss and Ellie Field were invited to appear at the NSW Government Sustainability Advantage forum held at the lovely Sydney Mint.

It’s arrived! Last night, we launched the State of Authentic Sustainability in Australian Business 2024-25, the second wave of our nationwide research.

It’s been another busy month for events, and this week, we teamed up with the fantastic folks at Trace to put on a webinar looking to demystify climate communications.

This week, we teamed up with Good Company Law to host a webinar tailored for B2B sustainability and communications teams.

Sustainability Strategy Director Ellie Field was lucky enough to be invited to be an independent judge for the inaugural Sustainability Tracker Impact Awards.

Our Focus Group impact report for FY24 is now live! Every year, we report on a range of impact metrics from our client satisfaction to our carbon footprint, our employee engagement and the proportion of our revenue working on projects aligned with the UN Sustainable Development Goals.

This week, Ellie Field was excited to be a guest speaker at a well-attended Leaders in Sustainability Network webinar, run by Sustainability Tracker.

Webinar season is still in full swing, with another thought-provoking session this week! This time, we partnered up with Good&Should and Future Normal to explore what putting sustainability into practice really means.

It’s been a busy week for events! This week saw the inaugural CAW SYD (Climate Action Week Sydney) and we were pleased to be able to take part.

This week we’re excited to announce our partnership with GECA for a series of webinars.

Yesterday saw the first of our new Future Focus Authenticity Accelerator series.

This week saw Sydney’s inaugural Sustainability Reporting Summit, and our Sustainability Strategy Director Ellie Field was invited to speak to the delegates.